QUEERLAND MAP 

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QUEERLAND MAP  *

QUEERLAND map is the LGBTQ+ friendly map of Helsinki and tips for Lakeland, Lapland and Archipelago and Coastline.

BE PART OF INCLUSION.

All the companies, events and destinations in the map are part of the LGBTQ+ friendly We Speak Gay Community

promoting LGBTQ+ inclusion.

ABOUT lgbtq+ tOURISM AND LGBTQ+ TRAVELERS

LGBTQ+ tourism is on the rise in Finland, with We speak Gay Community, destinations and companies making investments to attract this lucrative market segment. With more than 20 destinations and more than 130 companies and events committed to promoting LGBTQ+ tourism, Finland continues to expand its efforts through dedicated networks and LGBTQ+ inclusive messaging.

LGBTQ+ travelers

  • Travel 2-3 times more per year than average tourists

  • Looking for LGBTQ+ friendly travel destinations and businesses

  • Spend more money in the destination than the average tourist

  • Are loyal to LGBTQ+ friendly and LGBTQ+ inclusive brands

AD SIZES AND PRICES.

There are three ad sizes in the map. Perceptually, the sizes are comparable to a standard-sized postcard. You can see example ads in the map of 2024 below. The new Queerland map 2025 has new design and layout but the ad sizes remain the same.

small AD 

Price: 760e + vat

Size: 1/4 of a horizontal postcard

MEDIUM AD 

Price: 1090e + vat

Size: Half horizontal of a postcard

big AD

Price: 1860e + vat

Size: Basic horizontal postcard size

QUEERLAND MAP INFORMATION AND DISTRIBUTION:

  • The most widely spread travellers´map in Helsinki and Finland

  • The amount of copies is 50,000 pieces.

  • The map will be launched and distributed at MATKA fair in January 2025

  • The map is distributed in more than 100 points around Finland, but more than 80% of the distribution takes place in the capital region

  • Queerland map is promoting LGBTQ+ diversity and inclusion

  • The map is mostly used by international LGBTQ+ travelers

  • Advertising in the map is an action of social responsibility, you are showing your support to the international LGBTQ+ community

  • The map is unique, one of its kind in the world

Sustainability

We Care About the Environment.


CLEAN PRODUCTION The Stone Paper manufacturing process is a clean process that does not use water or generate toxi2c1em.


Stone Paper can be recycled to produce new mineral paper or other clean process that does not use water or generate toxic emissions.